Over at one of my favorite blogs, there is a post about the 12 books a youth pastor should read in 2012. One such book is Onward: How Starbucks Fought for Its Life without Losing Its Soul. I recently began reading the book and I must say it is quite remarkable. While I am not finished with it yet, I did come across two great quotes that have made me to do a lot of thinking about the way that I would like to do ministry.
There is a word that comes to my mind when I think about our company and our people. That word is "love." I love Starbucks because everything we've tried to do is steeped in humanity.
Respect and dignity
Passion and laughter
Compassion, community, and responsibility
(Onward, pp. 4-5)
When we love something, emotion often drives our actions.
This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families.
But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
(Onward, pp. 8-9)
While I cannot tell you that this is a great book or a terrible book, I can tell you that I am enjoying what I've read so far, even if I did feel a bit disingenuous reading a book about Starbucks while drinking a delicious frozen coffee from Sheetz. My review should be up soon.